Right, let's not get too complicated here. SEO, or Search Engine Optimisation to give it its Sunday name, is the ‘bones’ of any decent website. Quite simply, search engines are one of the primary ways that Internet users find web sites.
When you Google or search for a word or term, you get a list of results which often runs to thousands of pages. Quite naturally, the listings which appear first are the ones which tend to get the most visitors.
Getting your site to appear high in the listings isn't random – good positioning depends very much on good search engine optimisation. Ideally, SEO should be built in at site design stage but even if your site's already up and running there are a number of small changes you can make that can produce big results. In terms of an online marketing strategy, SEO considers how search engines work and what people search for.
Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. If this is all starting to sound a bit complex, don't worry, we know exactly what we're doing when it comes to capturing visitors – after all, you found our site didn't you?